All business owners must know these 10 unique selling propositions (USP), and you will know why your customers choose your business.
- What specifically do you do that’s truly different compared to competitors?
- How do you uniquely benefit your target market?
- Can you niche your target market in a way nobody else can or will?
- The opportunity gap. What void in the marketplace can you fulfill?
- Can you add personality in a way that nobody else can?
- Can you offer a superior guarantee?
- Can you deliver your product or service with exceptional speed?
- What do people hate about businesses in your category that you have the power to fix?
- Can you offer some kind of pricing advantage over your competitors?
- What king of special experience can you offer your customers?
